Why Travel with African Pride?

Choosing a holiday to Africa may be the realisation of a lifelong dream, a celebration of a milestone birthday, anniversary or honeymoon, the chance to explore somewhere else on a bucket list, or revisit somewhere that reinvigorates and rejuvenates the soul. 

Whichever it is, we’re sure the experiences and memories that are unique to a holiday in Africa won’t disappoint.

We apply our extensive knowledge and enthusiasm to craft personalised itineraries to deliver the ideal holiday to Africa. We believe its mix of scenery, people, accommodation, food and of course nature, provide the visitor with something unique, almost spiritual.

Knowledge & Experience

Your choice of holiday and safari to Africa & the Indian Ocean will be just that – unique to you. Using our extensive knowledge, experience and passion for Africa built up over many years, we are perfectly placed to tailor your perfect holiday. 

Our team participate in familiarisation trips to Africa and training, ensuring that our knowledge is always up to date on our long-established favourites and the newer entrants offering a different look and feel. We have won awards - for the quality of the product we offer, the personalised service we deliver and are highly respected for the knowledge we share.

Tailor Made for You

All of our holidays are personally designed for you. In doing so, most of our itineraries allow you to choose your standard of hotel, guest house or lodge, and to mix and match from our selected properties as you prefer. We will use our experience and impartiality to craft a holiday that suits you perfectly. To do this well, we like to talk to you or your travel agent in depth, to fully understand what you want from your holiday, what you like and what your preferences and expectations

Delivering the Best Value for Money

While we appreciate it is useful to understand if a holiday is within your budget, prices change all the time with exchange rates, special offers from accommodation, airline offers and other factors. On the day we start to prepare your holiday, we will use the latest deals and offers available to provide you with the very best price for your holiday. This ensures that you are getting the very best value for money. We have access to hotel special offers, great airfares with leading airlines and are a British Airways Appointed Operator.

Foreign Office

The Foreign, Commonwealth & Development Office (FCDO) issues travel advice on destinations, which includes information on passports, visas, health, safety and security. We urge you to visit their website before deciding to travel.

Your security & protection

The air holidays and flights shown are ATOL protected by the Civil Aviation Authority (CAA) under ATOL number 11344. For holidays which do not include travel by air, your financial protection is administered by the Association of British Travel Agents (ABTA) under membership number W156X.

In the unlikely event of our insolvency, the CAA and/or ABTA will ensure that you are not stranded abroad and will arrange to refund any money you have paid to us for an advance booking. ABTA members help holidaymakers get the most from their travel arrangements and assist them in the unlikely event that things do not go according to plan. Under the ABTA Code of Conduct, we maintain a high standard of service to our clients. To check our ABTA membership please click here and for more details of your financial protection please click here.

All the flights and flight inclusive holidays on this website are financially protected by the ATOL scheme. When you pay you will be supplied with an ATOL Certificate. Please ask for it and ensure that everything you booked (flights, hotels and other services) is listed on it. Please see our booking conditions  for further information or for more information about financial protection and the ATOL Certificate go to: Consumers | Civil Aviation Authority

African Pride Limited a company registered in England Wales with company number 03855162 and registered office address of Trafford House, Chester Road, Manchester M32 0RS.